Image and video prompts have their own grammar: subject first, then style, then the camera and lighting that set the mood.
Order matters
Lead with the subject, layer style and medium, then specify lens, light, and - for video - the motion. Vague mood words near the end get weighted like background.
prompt - image-to-video
Studio portrait of a frog in a velvet robe, 85mm, soft window light, shallow depth of field, subtle film grain. Motion: slow dolly-in, gentle parallax on the background.
Tip
Change one axis at a time - swap only the lighting line - and you can actually see which words move the result.